Diemazz

Howard Dietz (September 8, 1896 – July 30, 1983) was an American publicist, lyricist, and librettist. He was born in New York City and studied journalism at Columbia University. He also served as publicist/director of advertising for Samuel Goldwyn Productions and later MGM and is often credited with creating Leo the Lion, its lion mascot, and choosing their slogan Ars Gratia Artis. In 1942, he was made MGM's Vice President in Charge of Publicity. He held that position until his retirement in 1957. He began a long association with composer Arthur Schwartz when they teamed up for the Broadway revue The Little Show in 1929. They would continue to work on and off over the next 30 or so years. Dietz served in the US Navy in World War I and became editor of their magazine, Navy Life. During World War II, he assisted the U.S. Treasury Department with the publicity and promotion of War Bonds and created stage shows for the Coast Guard with composer Vernon Duke. He appears as a recurring character in the mystery novels of John Dandola which involve a sleuthing MGM publicity girl. He died in New York City of Parkinson's disease.

Dietz saved copies of every document relating to his career, as well as relating to the publicity campaigns of every MGM film he publicized. After his death, this vast trove of artifacts was donated to the New York Public Library for the Performing Arts. The archive on Dietz constitutes its single largest archive on any person or subject.

Broadway credits

• Dear Sir — 1924 (music by Jerome Kern)
• Merry-Go-Round — 1927 (music by Henry Souvaine and Jay Gorney)
• The Little Show — 1929 (music by Schwartz)
• The Second Little Show — 1930 (music by Schwartz)
• Three's A Crowd — 1930 (music by Schwartz)
• The Band Wagon — 1931 (music by Schwartz)
• Flying Colors — 1932 (music by Schwartz)
• Revenge With Music — 1934 (music by Schwartz)
• At Home Abroad — 1935 (music by Schwartz)
• Between the Devil — 1937 (music by Schwartz)
• Keep Off The Grass — 1940 (Dietz contributed three songs with music by Jimmy McHugh)
• Jackpot — 1944 (music by Vernon Duke)
• Sadie Thompson — 1944 (music by Duke)
• Inside U.S.A. — 1948 (music by Schwartz)
• The Gay Life — 1961 (music by Schwartz)
• Jennie — 1963 (music by Schwartz)

London credits

• Here Comes The Bride — 1930 (music by Schwartz)

Songs

• "All The King's Horses" (w.m. Alec Wilder, Edward Brandt & Howard Dietz). Introduced in the revue Three's A Crowd by Margaret Lee.
• "Alone Together" (music by Schwartz). Introduced in the revue Flying Colors by Jean Sargent.
• "Blue Grass" (music by Schwartz). From the musical Inside USA
• "By Myself" (music by Schwartz). Introduced by Jack Buchanan in the musical Between the Devil
• "Dancing In The Dark" (music by Schwartz) Introduced by John Barker in the 1931 revue The Band Wagon.
• "The Dickey-Bird Song" (music by Sammy Fain). Introduced in the 1948 film Three Daring Daughters by Jeanette MacDonald, Jane Powell, Jean Garbo dubbing for Eleanor Donahue and Pat Hyatt dubbing for Ann Todd.
• "First Prize At The Fair" (music by Schwartz). From the musical Inside USA.
• "A Fugitive From Esquire" (music by Jimmy McHugh). Introduced by Jimmy Durante in the musical Keep Off The Grass
• "Get Yourself A Geisha" (music by Schwartz). From the musical revue At Home Abroad
• "Got A Bran' New Suit" (music by Schwartz) Introduced by Ethel Waters in the 1935 revue At Home Abroad
• "Haunted Heart" (music by Schwartz). Introduced by John Tyers in the revue Inside USA
• "Hoops" (music by Schwartz) Introduced in the 1931 revue The Band Wagon by Fred and Adele Astaire
• "I Guess I'll Have To Change My Plan" (music by Schwartz) Introduced by Clifton Webb in the 1929 revue The Little Show.
• "I Love Louisa" (music by Schwartz) Introduced by Fred and Adele Astaire in the 1931 revue The Band Wagon
• "I See Your Face Before Me" (music by Schwartz) Introduced by Jack Buchanan, Evelyn Laye and Adele Dixon in the 1937 musical Between the Devil
• "Louisiana Hayride" (music by Schwartz) Introduced by Tamara Geva, Clifton Webb and ensemble in the 1932 revue Flying Colors
• "The Love I Long For" (music Vernon Duke). Introduced by June Havoc and James Newill in the musical Sadie Thompson
• "Love Is A Dancing Thing" (music by Schwartz) from the 1935 revue At Home Abroad
• "Moanin' Low" (music by Ralph Rainger). Introduced by Libby Holman in the revue The Little Show
• "Rhode Island Is Famous For You" (music Schwartz) from the revue Inside U.S.A.
• "That's Entertainment" (music by Schwartz). Introduced by Jack Buchanan, Nanette Fabray, Oscar Levant and Fred Astaire in the 1953 film The Band Wagon
• "You And The Night And The Music" (music by Schwartz) from the musical Revenge With Music.
• "Schickelgruber" (music by Kurt Weill)

External links

• Howard Dietz at the Internet Movie Database
• Howard Dietz papers (research materials assembled in preparation for his autobiography) in the Music Division of The New York Public Library for the Performing Arts.

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