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WMWM
City of license Salem, Massachusetts
Broadcast area Salem State College
Branding Salem State College Radio
Frequency 91.7 MHz
Format Variety
ERP 130 watts
HAAT 24.0 meters
Class A
Facility ID 58636
Transmitter Coordinates 42°30′14.00″N 70°53′26.00″W / 42.5038889, -70.8905556
Owner Salem State College Board of Trustees
Website wmwmsalem.com

WMWM is a non-commercial radio station at 91.7 megahertz in Salem, Massachusetts, licensed to Salem State College. The station was founded as WSSC AM 640 (carrier current) in 1968 and became WMWM at 91.7 FM in 1976 with a power of 10 watts. Power was increased to 130 watts in 1978.

The station features alternative rock with specialty shows devoted to local rock, foreign language programming, blues, jazz, doo wop, country, and electronica. It broadcasts 24 hours a day utilizing computerized automation playlists when a live DJ is not available. The station has a website at http://www.wmwmsalem.com.

Among the past DJs of WMWM are Chris Kennedy, now with Greater Media in Boston, and cartoonists Keith Knight (The K Chronicles) and Mark Parisi (Off the Mark).

Automation

WMWM features automated playlist technologies, such as automated weather reports and news updates for college students. By utilizing text-to-speech software, WMWM is able to automatically provide information via voice to morning commuters and other listeners.

Streaming radio

WMWM began streaming radio between September and October 2008, with an effective online date of October 6, 2008. Beta testing for online streaming started one week earlier. Although WMWM has started an online presence, it does not plan on terminating FM presence in the future. Presently, WMWM uses Live365's streaming service at 96kbps to deliver sound to its listeners, accessible from http://live365.com/salemstate or http://wmwmonline.com .

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