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WNIC
City of license	Dearborn, Michigan
Broadcast area	[1]
Branding	100.3 WNIC
Slogan	The Best Variety Of Yesterday & Today
Frequency	100.3 MHz (Also on HD Radio) 100.3 HD-2: Flashback HD2 70's,80's Dance & Disco
First air date	1950
Format	Adult Contemporary
Power	32,000 watts
HAAT	183 meters
Class	B
Facility ID	6594
Transmitter Coordinates	42°23′22″N 83°08′53″W / 42.38944, -83.14806
Callsign meaning	Detroit's Nicest Rock
Former callsigns	WNIC-FM (1972-7/6/87) WKNR-FM (10/13/63-1972) WKMH (1950-10/13/63)
Owner	Clear Channel Communications
Sister stations	WDFN, WDTW, WDTW-FM, WJLB, WKQI, WMXD
Webcast	Listen live
Website	www.wnic.com

WNIC is an American adult contemporary radio station based in Detroit, Michigan broadcasting at 100.3 MHz FM. WNIC's studios and offices are located in Farmington Hills, MI. WNIC's transmitter is located near Schoolcraft and Livernois Avenue in the City of Detroit on the near west side. WNIC broadcasts with an effective radiated power of 32,000 watts from an antenna 600 feet in height. Its main competitors include Magic 105.1, 93.1 Doug FM, and 96-3 WDVD.

History

It has been suggested that WKNR-FM (Detroit) be merged into this article or section. (Discuss)

See also: WKNR-FM (Detroit)

WKMH-FM/Keener 13

WNIC went on the air around 1950 as WKMH-FM, sister to WKMH-AM 1310. Both stations were, and still are, licensed to Dearborn, Michigan. WKMH-AM became top-40 rock-station WKNR, "Keener 13," on Hallowe'en of 1963, and the FM's calls were changed from WKMH-FM to WKNR-FM as well. In 1966, WKNR-FM introduced a few hours per day of separate Top 40 programming from Keener AM. Then in early 1969, inspired by the success of WABX, WKNR-FM adopted a progressive rock format. WKNR-FM's Russ Gibb is credited with helping to spread the "Paul McCartney is dead" rumor in 1969.

Stereo Island To WNIC

WKNR-FM switched format to an early form of adult contemporary known as "Stereo Island" in 1971, and then to beautiful music as WNIC the following year following the sale of both the AM and FM, which began simulcasting each other 100%. The WNIC calls were meant to denote the station's "NICe" music. In 1976, WNIC adopted a more up-tempo sound called "Rock 'n' Easy" and has been successful with that AC format ever since. WNIC scored its first number-one placing in the monthly Arbitron ratings in Detroit in 1998, although the station's ratings have since dropped, due largely to competition from Greater Media-owned Magic 105.1, formerly classical WQRS) and also CBS Radio-owned Smooth Jazz V98.7. The ratings drop was also blamed on the departure of popular morning show host Jim Harper to WMGC-FM.

WNIC Today

WNIC's on-air slogan is "The Best Variety of Yesterday and Today", featuring mostly 1970s disco and 1980s pop on the station's "Flashback Weekends". WNIC, an AC station, currently plays "oldies" (such as Rod Stewart and Elton John) along with today's hits; hence, best variety of yesterday & today. The playlist has also been getting progressively fresher, with the addition of contemporary artists, mainly pop and rock, such as Kelly Clarkson, John Mayer, the Fray, Snow Patrol, Natasha Bedingfield, Rob Thomas, Beyoncé, Gwen Stefani, KT Tunstall, and Avril Lavigne. The playlist is very similar to that of WMGC.

WNIC also features "Flashback Weekends", where they start playing only "oldies" (songs older than 20 years old, with a special emphasis on disco). It runs from 5:00 p.m. Friday, to 7:00 p.m. Sunday, sometimes extended on long weekends, with the exception of the holiday season.

Like most Adult Contemporary stations owned by Clear Channel, WNIC plays continuous Christmas music from before Thanksgiving through Christmas Day. In 2008, the station began to play Christmas music on November 2nd after results from a poll showing many wanted to start hearing Christmas songs, making it one of the very first FM stations in the United States to convert to the all holiday music format for the holiday season.

WNIC currently ranks at #1 (11.0) in the Detroit market according to the December 2008 PPM Ratings release.

HD Radio

WNIC is licensed for HD Radio operations and features a 70s/80s dance/disco format on its HD2 channel, which is currently branded as Flashback HD2. Originally, the HD2 channel featured a love songs format. When WNIC plays Christmas Music for much of November and December, WNIC's regular Adult Contemporary format usually moves to the HD2 channel. After Christmas is over, WNIC's HD2 channel plays Christmas Music until January 1st.

Airstaff

The current lineup (as of December 26, 2008) Starting out the day on the morning drive is The Breakfast Club with Chris Edmonds, Lisa Barry, Dave Lockhart and Chuck Gadica. On Mid-days its Thersea Lucas. On the ride home its Kevin O'Neill. Wrapping up the day on nights is TBD.

Weekend's/Fill-ins include Micki Gamez and Gene Maxwell. WNIC program director is current mid-day host Thersea Lucas.

• On December 26, 2008 WNIC let go nighttime host Alan Almond. Alan had been with thestation since the fall of 2005 , when he was hired back after he was fired, back in 2003. They have not announced a replacement yet.

References

• Detroit Radio Ratings
• Michiguide.com - WNIC History

External links

• Query the FCC's FM station database for WNIC
• Radio Locator information on WNIC
• Query Arbitron's FM station database for WNIC

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