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WOUR
City of license Utica, New York
Broadcast area Utica, New York
Branding 96.9 WOUR
Slogan The Rock Of Central New York
Frequency 96.9 (MHz)
Format Classic rock
ERP 19,500 watts
HAAT 241 meters
Class B
Facility ID 4681
Owner Galaxy Communications
Website www.wour.com

96.9 - WOUR - The Rock Of Central New York is a rock music radio station.

In its heyday in the 1970s, WOUR was the only album rock station in the Syracuse/Utica markets. The station was well known for a series of 96 cent radio concerts broadcast live from local clubs including Four Acres in Marcy. Artists who appeared on the series of live concerts included Elvis Costello, Blackjack (featuring Michael Bolton and Yellowjackets' bass player Jimmy Haslip), Cindy Bullens (with Central New York's Mark Doyle), Craig Fuller & Eric Kaz, Nick Gilder, The Ramones and many more.

Artists interviewed on the station during the seventies included Boston's Tom Scholz (one of his rare radio interviews ), Journey's Steve Perry, Ross Vallory and Greg Rollie, Cheap Trick's Rick Nielsen, Lynyrd Skynyrd's Ed King, Charlie Daniels, Anthony Phillips, ex-Genesis guitarist Steve Hackett, John Hall (Orleans), and many more.

WOUR alumni include John Cooper, Bob Lassiter, Tony Yoken, Steve Huntington, Bob London, Peter Hirsch, Dale Edwards, Tom Starr, Robin Sherwin and many more.

WOUR signed on in 1969 as a religious station. In 1970, it changed formats to the syndicated automated Top 40/Oldies "Hit Parade '70" format. In 1971, it programmed "Hit Parade '71" by day, and Progressive Rock at night, with a live DJ. By 1972, WOUR was full time Progressive Rock.

Previous owners have included Bunkfeldt Broadcasting, Dame Media and Clear Channel, who sold it to Galaxy in 2007, since Clear Channel had decided to exit small markets. Galaxy, who already owned then-rival WRCK, itself a classic rock station, swapped WRCK in favor of WOUR; WRCK has since been spun off to the Educational Media Foundation.


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