WPCK (branded as Kicks 104.9) is a radio station serving Green Bay, Wisconsin and Vicinity with a country music format. It operates on FM frequency 104.9 MHz and is under ownership of Cumulus Media, which has announced that it would swap 5 of their radio stations (incluing WPCK) with Clear Channel Communications for 2 of their stations in Ohio, though Cumulus would continue to operate the stations after the ownership transfer should it be approved.[1]
The station was previously known in the 1970s and 1980s as Top 40 station WKAU-FM, but became oldies-formatted WKFX by 1990. In 1997, an ownership change saw the station become WPCK, simulcasting its Oshkosh sister station WPKR ("Packer Country"). Both stations would eventually be acquired by Cumulus Media, who would break off the simulcast in November 2003, with WPCK keeping a country format but adopting its present "Kicks 104.9" identity. WPCK's weather updates are provided by The Weather Channel.
¹ = Sale of ownership to Clear Channel Communications pending. Cumulus will still operate under LMA.
² = Acquisition from Clear Channel Communications pending.