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WTAA
City of license	Pleasantville, New Jersey
Broadcast area	Atlantic City, New Jersey
Frequency	1490 (kHz)
Format	Regional Mexican
Power	400 Watts
Class	C
Transmitter Coordinates	39°23′24″N 74°30′45″W / 39.39, -74.5125
Owner	Access.1 New Jersey License Company

WTAA, is a 400 watt radio station operating 24 hours per day with a Regional Mexican format, licenced to Pleasantville, New Jersey. This station operates on AM frequency 1490 kHz and is under ownership of Access.1 New Jersey License Company and it serves three counties in New Jersey: Ocean, Atlantic and Cape May. Along the Garden State Parkway the station can be heard clearly from Exit 74 to Exit 10.

History

The first station to broadcast on the 1490 frequency at the South Jersey shore was WBAB in Atlantic City, which operated as a CBS affiliate in the 1940s. WBAB went off the air and by 1955 had been replaced by WLDB (named for its owners, Leroy and Dorothy Bremmer). By the early 1970s WLDB was an NBC affiliate playing mostly country music.

In late 1974 WLDB was sold to a group of local African-American businessmen. The call sign was changed to WUSS ("United States Soul") and the station began to target the black community with its programming. WUSS was successful for a number of years, but eventually fell victim to the general trend away from music on AM. After a short period of running satellite-delivered talk and oldies programming, it went silent in the mid-1990s, then was sold to the owners of WOND.

The new ownership changed the station's city of license to Pleasantville and relocated its transmitter to the WOND site in that city. The call letters were changed to WGYM and a sports talk format was instituted. In 2001 the WUSS call sign returned and the format was changed to gospel; in the next few years, the station tried playing R&B oldies, then pop oldies (simulcasting WTKU), went back to sports talk, then began simulcasting WTKU again (taking on the WTKU call letters in 2006). In the spring of 2007, the call sign was changed to WTAA and the station began to run a progressive talk radio format, mostly fed from the Air America Radio network. It also carries Imus In The Morning.

On October 9, 2008, the talk format was abandoned in favor of Bustos Media's satellite-driven regional Mexican format.^[1]

References

External links

• Query the FCC's AM station database for WTAA
• Radio Locator Information on WTAA
• Query Arbitron's AM station database for WTAA

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