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WVBZ
City of license High Point, North Carolina
Broadcast area Piedmont Triad
Branding 100.3 The Buzzard
Slogan "No Rules - Just Rock!"
Frequency 100.3 MHz
First air date 2001
Format Rock music
Power 100,000 Watts
HAAT 316 meters
Class C
Facility ID 74204
Transmitter Coordinates 35°58′9″N 79°49′29″W / 35.96917, -79.82472
Callsign meaning W VBuZzard
Owner Clear Channel Communications
Sister stations WGBT, WMAG, WMKS, WTQR
Website http://www.buzzardrocks.com

WVBZ-FM (100.3 FM), known as "The Buzzard", is a Rock music radio station licensed to High Point, North Carolina, that serves the Piedmont Triad region, including Greensboro and Winston Salem. The Clear Channel Communications outlet broadcasts at 100.3 MHz with an ERP of 100 kW.

History

The station was WGLD, a beautiful music station in High Point in the late 1970s. In 1985, the WGLD letters and format moved to 1320 AM and the station became WOJY "Joy 100", a satellite MOR station. In 1989, WOJY changed to soft adult contemporary with the new name WWWB "B-100". For a year starting in 1994, the station was WFXF "100.3 the Fox", a hit-oriented classic rock station. [1]Then the station became WHSL "Whistle 100", playing country music. [2]In 1999, WHSL became one of the first country music stations to air John Boy and Billy, which had previously been designed for classic rock stations. [3]Around New Year's Day 2001, the station took over the rock format previously heard on WXRA, calling itself WVBZ "100.3 the Buzzard", keeping John Boy and Billy.

References

  1. ^ Mark Folk, "WWWB Enters Classic-Rock Market", Greensboro News & Record, September 20, 1994.
  2. ^ Leigh Pressley, "Four's a Crowd? Station Goes Country", Greensboro News & Record, September 26, 1995.
  3. ^ Bill Keveney, "'Big Show': Today Country Stations, Tomorrow the Whole Country?", The Charlotte Observer, April 7, 1999.

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