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WWMX
City of license	Baltimore, Maryland
Branding	Mix 106-5
Slogan	"Today's Best Mix"
Frequency	106.5 (MHz) (Also on HD Radio)
First air date	1986
Format	Hot AC HD2: New CHR
ERP	8,300 watts
HAAT	347 meters
Class	B
Facility ID	74196
Callsign meaning	WW MiX
Former callsigns	WRLX-FM, WMAR-FM, WMKR-FM
Owner	CBS Radio
Sister stations	WJZ, WJZ-FM, WLIF
Webcast	Listen Live
Website	mix1065.net

WWMX (106.5 FM, "Mix 106-5") is a Hot AC radio station in Baltimore, Maryland, that mostly plays music from the 1980s through the present. The station's transmitter is located in Baltimore.

History

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For many years the station had been beautiful music as WRLX-FM. But by the early eighties, the demographic target of those station had aged out what was termed "profitable" and the station decided to switch to a new format. In the early to mid-1980s, 106.5 was one of many "Hot Hits" CHR/Top 40 stations throughout the country consulted by programmer Mike Joseph. WMAR-FM Hot Hits 106 was the main competitor to Baltimore's other CHR, B-104. When the station was sold, it retained the Hot Hits format, but its call letters changed to WMKR-FM and its name became "Hot Hits K-106." The station was sold once again to Capitol Broadcasting in 1986. Capitol decided to change the format to AC and the name to "Mix 106.5." K-106 signed off by playing "Broken Wings" and then the jingles for each of its DJs. Mix 106.5 was introduced, and the call letters were changed to WWMX. Initially, Mix played the best mix of the '60s, '70s, and '80s. For years, many (including the local press at times) mistakenly thought the calls were "WMIX," leading the station to insert quick "W-Mix," with the word "Mix" spoken, identifiers between commercials. These were not legal station identifications, as 106.5 still identified itself as "WWMX Baltimore" at the top of the hour, but they allowed the station to claim listeners who mistakenly identified 106.5 as "WMIX" in their diaries.

During the eighties and into the nineties, the station's adult comtemporary format evolved into an Adult Top 40 format, playing some hip hop, and classic hard rock. Many urban contemporary songs that have charted high on the pop charts have been played on WWMX.

Capitol later sold the station to ARS Broadcasting, who later merged with Infinity Broadcasting. Infinity changed names to CBS and WWMX is now owned by CBS Radio.

External links

• WWMX official website
• Query the FCC's FM station database for WWMX
• Radio Locator information on WWMX
• Query Arbitron's FM station database for WWMX

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