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WYAY FM ("True Oldies 106.7") is an Atlanta FM radio station that plays mainly oldies music from the 1960s and 1970s. Its city of license is Gainesville, Georgia, northeast of Atlanta, but is a moved-in to the metro area in early 1985.
Station historyThis facility was first listed as WWID "Wide 107" in late 1976, then WWLT "Lite 106" in early 1983, and has been WYAY since mid-1984. WYAY "Lite 106" switched to a country music format under "Y106", a moniker it retained until 2000. From 1989 to 1994 there was also "Y104" on the opposite (southwest) side of metro Atlanta, which simulcast with it (except for advertisements) on 104.1 FM (now WALR-FM). In 2000, the station changed to classic country "Eagle 106.7", but its callsign did not change. Both stations are owned by Citadel Broadcasting, who merged several of Disney's ABC Radio stations. Overnights on Eagle 106.7 were satellite-fed from an ABC Radio music network. In late 2005, WYAY changed transmitters to a new tower that they are sharing with 104.7 WFSH which improved south metro coverage for the 106.7 signal. On February 29, 2008, Citadel announced that WYAY would drop the country format for oldies and talk radio. [1] A majority of the on-air talent were released, including Rhubarb Jones, who had served at the station since 1985. Jones was the longest running morning DJ on Atlanta radio. Dallas McCade and traffic reporter Greg Talmadge were the only on-air survivors and have since moved to sister station WKHX to join Cadillac Jack on the morning show. On March 9, 2008 at 12:56 p.m., Eagle 106.7 played their last country song, "Stealing Cinderella" by Chuck Wicks. Then the station went on to air the live NASCAR broadcast (the Kobalt Tools 500 from Atlanta Motor Speedway). Then at 7 p.m., just after the race, the station flipped to oldies, rebranding itself as "True Oldies 106.7". The first song on the new 106.7 FM was "Revolution" by The Beatles. The station now features Imus in the Morning and The True Oldies Channel all day, similar to a format flip that occurred on sister station WJZW on February 29, 2008.[2] The new oldies format has been absent from the Metro Atlanta area since Fox 97.1 WFOX-FM, WLKQ-Oldies Lake 102.3 FM, WLCL Cool 105.7, WNSY-FM Sunny 100 all were bought by new owners and/or the formats were switched. True Oldies 106.7 is now doing more live, local programming. They also play many 1950's Rock and Roll songs by artists such as Elvis, Chuck Berry, Little Richard, Connie Francis, etc. It was rumored that longtime Atlanta Oldies team Randy and Spiff may join WYAY True Oldies 106.7 in some kind of on-air form. Only Spiff, though, has now joined True Oldies in the afternoons. The station has been the Atlanta market's home to NASCAR race coverage for ten years; the NASCAR broadcasts will continue after the format change for at least the rest of this season. On November 7,2008 WYAY announced that it will not carry NASCAR in 2009, speculation is that it will become the new home of Georgia Tech Football and Men's basketball. The GM for WYAY-FM True Oldies 106.7 is Mark Richards who also was the GM at longtime Gainesville/Atlanta Oldies beacon WFOX-FM Fox 97.1. Richards was GM there in the final years of the Oldies format there from late 2001- early 2003 before the station let him and all staff go and adopted a new format in early 2003. Former slogans: The Most Music; Atlanta's Country Favorites; Atlanta's Young Country; Today's Hit Country; Real Country Less Talk; Country Legends and The Best of Today. New Slogans: Atlanta's True Oldies Channel, Atlanta's Greatest Hits. Former personalities
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