UNESCO marks World Press Freedom Day by conferring the UNESCO/Guillermo Cano World Press Freedom Prize on a deserving individual, organization or institution that has made an outstanding contribution to the defence and/or promotion of press freedom anywhere in the world, especially when this has been achieved in the face of danger. Created in 1997, the prize is awarded on the recommendation of an independent jury of 14 news professionals. Names are submitted by regional and international non-governmental organizations working for press freedom, and by UNESCO member states.
UNESCO also marks World Press Freedom Day each year by bringing together media professionals, press freedom organisations and UN agencies to assess the state of press freedom worldwide and discuss solutions for addressing challenges. Each conference is centred around a theme related to press freedom, including good governance, media coverage of terrorism, impunity and the role of media in post-conflict countries.